DDB Case Study
DDB industries is clearly an unusual example of business approach. Non-standard ways of creating working area, setting goals and achieving them makes ВВD stand out against most companies of its sphere, not to mention companies from less creative types of business.
It is not an easy task to analyse DDB’s approach in human motivation in terms of certain theories (for a theory is often a strict set of views and ideas, while a working process is rather a living organism that is highly flexible). Still, let us take a look at David c McClelland’s motivational needs theory and try to see how DDB’s top management uses this theories concepts in motivation employees. McClelland’s idea of motivation consisted of three main drivers: the need for power, achievement, and affiliation – each influencing different types of employees in a different way. By hiring “recruiting and retaining high-potential individuals”, the DDB management automatically receives workers with a need for achievement. While setting self-managed teams that work on certain projects, they achieve the “affiliation” factor, and the team leaders that are chosen by the team satisfy their need for power. In fact, all group members have an opportunity to work on several projects and have an opportunity for Job enlargement, job enrichment, job rotation and other motivational tools – the things most workers from other industries may only dream of. The idea of sharing the income by dividing a “pot of money” according to each member’s contribution is another motivation that manages the level of motivation and responsibility among the members of the working units. Read more…
Case Study on Cooper Pharmaceuticals
There is no doubt that, doing business, every company is aimed to progress and to thrive. Each and every established enterprise is expected to be successful and profitable. Every thriving businessman will tell you that the guarantee of success is high-quality staff recruitment and the proper management in business. Great management is the basis of the company future.
Cooper Pharmaceuticals, Inc. was a major company that had a good reputation and could boast highly skilled employees. Having analyzed the supervising methods that were implemented at the enterprise, we can say that such a success was not surprising. The proper supervision is the keystone to profitable business. The staff is the basis of any enterprise, its essential factor. People that deal with customers, and at CPI these were detailers, are responsible for the development of the company as these are the clients who make the profit of your business. Due to them companies are worthwhile to exist, therefore, it is evident that the way the customers are treated influences your business. Meanwhile the main role of a manager is to guide the staff and it is evident that at CPI this function was performed well. Read more…
Stan Case Study
Therapy with Stan
In order to develop appropriate therapeutic intervention in Stan’s case, it is necessary to integrate four theoretical perspectives into the counseling program: Adlerian therapy, Glasser’s choice theory, Rogerian approach and existential therapy. The combination of those four theories will have adequate impact on Stan, who seems to have a really low self esteem due to the impression he has made of himself in his early childhood, when he was treated by his parents in such a way that made him feel inferior. By careful analysis of the perspectives outlined, we will be able to derive adequate strategies to be used in the therapeutic sessions with Stan.
“Significance means overcoming inferiority and striving for perfection or superiority”. (Corey, 2005) This striving helps one develop individuality. I also feel behavior in itself has a purpose and is goal-oriented. Although basic goals are set forth by our parents at an early age, it is during the time of adolescences that we start to narrow these goals for ourselves. As we start to make decisions for ourselves, we will narrow these goals to fit what we want out of life. In the case with Stan, it will be useful to structure the six sessions in such a way that he gradually feels himself just as normal as everyone else is, so that his feeling of inferiority is terminated. We will need to convenience Stan that his success depends solely on himself; by clear vision of possible future success, Stan will get rid of his inferiority complex. Technically, in order to make Stan feel successful, we will need to capitalize on his strengths and achievements, no matter how scarce they are.
Adlerians believe that this path to reach these goals is very important. If problems are encountered in trying to reach the goals, it can cause maladjustment and psychosocial problems. The term fictional finalism refers to an imagined central goal that guides a person’s behavior (Corey, 2005). For instance, setting goals for doing well on exams in a particular class may help achieve the bigger goal of graduating and getting a degree. Therefore behavior is defined in the contexts as we try to reach the goals whether small or big. One of the most important concepts I find useful for Stan in Adlerian therapy is the term lifestyle. Lifestyle refers to an individual’s basic orientation to life, or one’s personality, and includes the themes that characterize the person’s existence (Corey, 2005). Read more…
Texaco Discrimination Case Study
The racial discrimination lawsuit filed against Texaco in the mid-1990’s, signaled the coming of age for the advancement of colored people and minorities. The case centered on a class-action suit filed, preliminarily by a few employees, but later was joined by approximately 1400 other employees. The facts have been presented were based on the testimony of some of the employees who felt they were discriminated against. Several experts were brought in to ascertain whether the facts were true. Several employees had stated that they were passed-up for promotion by their white counterparts. The claim was made that in many situations, Texaco did not advance minorities, women, blacks and other employees because it preferred its white male employees instead. There were pay gaps in positions of the same nature between the white male employees and others. Moreover, it was claimed that the percentage of upper management comprised of minorities and women was minimal compared to white males. The facts were collected by experts who were working for the government, who at the time had a strict policy of actively improving equality in the workplace. At the same time, civil rights groups such as the NAACP were pushing the government and the courts into bringing light onto the situation with Texaco and to act swiftly to resolve the issue in favor of the plaintiffs. Some facts, however, were not seriously considered as to why non-white employees were passed-over for promotion, had lesser salaries, and were underrepresented in the upper echelons of upper management. For instance, the issue of work experience with Texaco and with other corporations in the related field; qualifications, level of higher education, technical knowledge, the ability to work in a high-pressure environment with other employees, and the motivation to better themselves professionally as well as the working environment around them. It also came about that a secret recording surfaced, where Texaco executives allegedly used racial slurs against the plaintiffs in the case. Moreover, allegations surfaced that, when learning about the recording, the executives attempted to have the evidence destroyed. (Jet Magazine, 1996) Read more…
Case Study on Russia
In this paper I am going to present my research results regarding development of Russian economy from Stalin times till present moment. I will cover the following periods: Stalin’s industrialization, Khrushchev’s agricultural reforms, Brezhnev’s stagnation, Gorbachev’s crisis, market reforms of Yeltsin, Putin’s economic growth and finally contemporary Medvedev’s recession.
In the second part of my paper I will analyze the general features of the North Eastern Eurasia climate. And in the final part of the paper I am going to describe comparatively features of the climate and life forms in tundra, taiga and step.
2. From Stalin to Medvedev
2.1 Stalin’s industrialization
It is impossible to underestimate Stalin’s impact on the economy of the Soviet Union. People, who presented different political parties interpret and analyze his action from different sides. During his government, he conducted a series of economic improvements, industrialization, which raised economy of the country to previously unknown heights. He held agricultural reforms, decreased the level of criminality, and under his government the Great Patriotic War was won. On the other hand, millions of common people were called “public enemies”, sent to disciplinary camps, hundreds of thousands were physically wiped out, and tortures thrived.
In the middle of 1920s Stalin claimed that industrialization was the only way of socialistic development of the society and the economy of the country. Read more…
Case Study on Seanav Corporation
1) What market segment will the company be targeting? Why?
The company most probably works mainly with the other businesses in the industry of marine navigation, governmental organizations, and scientific institutions. The list of the clients presented on the company’s webpage includes Bedford Institute of Oceanography, The United States Navy, and Ocean Climate Research Division. The company is producing quite sophisticated scientific equipment and obviously targets only professionals in the marine navigation.
2) What promotion will be used i.e. using minimum dollars to get maximum effect?
As it was written in the previous question, the company targets only professionals, consequently all the promotion efforts should be directed toward this target group. In business to business marketing quite effective is participating in professional conferences, attending fairs and various international expositions devoted to oceanography and navigation. Seanav should also consider PR and print advertisements in the specific journals related to the oceanography and marine navigation.
3) SWOT analysis
- Over 20 years in business, 17 years in oceanography
- Established contacts and partners
- Technological expertise
- Long-term relations with the customers Read more…
Case Study on Leadership Styles
1. Devon seems for me to have task-oriented or transactional leadership style. His opinion about being a leader is that the one who is successful should be able to exert power. The transactional leader is provided with the power for particular task performance, as well as for the reward and punishment of his subordinates. And Devon considers that leadership constitutes predominantly actions the person takes with his employees. For him it is everything about appropriate punishment and reward. He insists on making the job and tasks of the employees less complicated and challenging by assigning them exact amount of those with definite instructions, and then just ensures that his subordinates possess adequate resource base for task fulfillment. It is how transactional leader acts- he leads the group of people by setting particular goals to it to accomplish, and then possess enough power for evaluation, correction and training of the employees when the expected goals are not reached and rewarding them in the opposite case(Burns, 1978). Devon can be called to some extent a servant leader as well (Greenleaf, 1977), as this kind of leader facilitates objective accomplishment by providing team with all necessary resources so that it be productive. As a task-oriented leader, Devon would focus on the specific tasks and job that should be done assigned to each employee to reach some goal. This leadership type presumes close supervision of the team to ensure that all expected results are achieved. Devon also insists that his key feature is being a leader who is guided with the sense of fairness, and he would reward and punish justly, as well as he also claims that his employees would perform on the high levels and be satisfied with their jobs. Read more…
Blue Grocery Store Case Study
Competent staffing for warehouse operations is a necessity in today’s grocery industry. With the high demands for fresh and valuable products, any staffing problems in warehousing operations can cost a grocer his or her business. On the shipping dock of Blue Grocery Stores, Incorporated, the summer season can be managed effectively to allow employees the opportunities to enjoy their vacation time, maintain an adequate staff, and facilitate overall smooth operations. During the summer months, it is typical for the supervisor of Blue’s warehouse to experience staffing problems due to senior staff wanting to use their vacation time. To add to the supervisor’s frustration, he has to deal with personnel shortages on a daily and weekly basis with the increase in summer time sick day call-ins.
To offset the effect that this shortage of manpower causes, the supervisor has used temporary workers in the past. In trying to implement this method, the supervisor had hired temporary workers to be on-call for both shifts. This plan had been unsuccessful. The cause of this failure was due to several factors. First, the temporary workers were obligated to pay union dues. In addition to these costly dues, all warehouse employees were required to wear steel-toed boots. At $6 per hour the wages were not very attractive. Read more…
Case Study on Stroke Patient
Time and date of arrival: April 5th, 2011 @ 10:24am
Place of arrival: ER
Name: Tyrone Williams
Race: African American
Symptoms and complaints reported: Abrupt loss of vision and difficulty speaking. Reported sudden loss of strength and coordination (mostly in left side) accompanied by loss of balance.
Medical History: Has history of high blood pressure and high cholesterol. Sedentary lifestyle. Heavy smoker. Absence of all other major illnesses noted.
Family History: No siblings. Father is a heavy smoker and has had two strokes in the past three years. Mother suffers from obesity. Grandparents died of old age and not of a major illness. No other major illness noted.
Social History: No heavy drinking. Smokes 2-3 packs of light cigarettes daily. Sedentary lifestyle. Lives in apartment alone. Works full time as sales executive for Sears Department Store. Read more…
Maytag Case Study
The Maytag Company was created in 1909 because F.L. Maytag had found a niche in the market by producing washing machines. They were extremely successful and held 40-50% of the market share throughout the 1920′s and 30′s. F.L. Maytag had created a product that was known for its quality and was a product that targeted the high-end consumer. Maytag continued to enjoy market leadership, market share growth, and profits until they tried to expand globally in 1988.
Expanding globally seems to be the root cause of Maytag’s problems they are currently facing. They seemed to have leapt into the global market and due to their losses they were not prepared to enter this market.
Upon realizing this Maytag took on a retrenchment strategy that caused them to fall behind their competition in the North American market and allowed their main competitors to have an advantage over them because they had been focusing on the North American market while Maytag was focusing on global operations.
- Maytag had three CEO’s in only a five-year span. This created changes in the company’s strategies and they had to spend a significant amount of time reversing the implementation of projects started by Ward. Read more…