Archive for the ‘Sample case studies’ Category

Case Study on Forex

When a company chooses to practice worldwide funding actions, it also takes on extra threats and possibilities. The main threats associated with businesses as seen in the case are Forex trading threats and governmental threats. They are key setbacks, because they sometimes develop barriers in maintaining continuous and efficient income. When most people begin their companies, they are initially optimistic and hope to be successful.

Sometimes, people will discourage one to plan on how to get out of business or try something different. Therefore, it is smart to consider the journey that lies ahead and is armed with the best measures to take in case business does not go as per one’s expectations. For instance, employees are bound to leave the company as a result of illness, death or search for better pay. By considering such aspects as one begins their business, they are armed for the whole process.

A foreign return threat happens when the value of investment varies due to changes in currency return quantity. When a household Forex projects against a Forex or profits gained, the worldwide fund will reduce after getting interchanged back to the household Forex. Due to unforeseen characteristics of the return quantity, it can be quite challenging to avoid this threat that damages sales and earnings. Read more…

DDB Case Study

DDB Case Study

DDB industries is clearly an unusual example of business approach. Non-standard ways of creating working area, setting goals and achieving them makes ВВD stand out against most companies of its sphere, not to mention companies from less creative types of business.

It is not an easy task to analyse DDB’s approach in human motivation in terms of certain theories (for a theory is often a strict set of views and ideas, while a working process is rather a living organism that is highly flexible). Still, let us take a look at David c McClelland’s motivational needs theory and try to see how DDB’s top management uses this theories concepts in motivation employees. McClelland’s idea of motivation consisted of three main drivers: the need for power, achievement, and affiliation – each influencing different types of employees in a different way. By hiring “recruiting and retaining high-potential individuals”, the DDB management automatically receives workers with a need for achievement. While setting self-managed teams that work on certain projects, they achieve the “affiliation” factor, and the team leaders that are chosen by the team satisfy their need for power. In fact, all group members have an opportunity to work on several projects and have an opportunity for Job enlargement, job enrichment, job rotation and other motivational tools – the things most workers from other industries may only dream of. The idea of sharing the income by dividing a “pot of money” according to each member’s contribution is another motivation that manages the level of motivation and responsibility among the members of the working units. Read more…

Cooper Pharmaceuticals Case Study

Case Study on Cooper Pharmaceuticals

There is no doubt that, doing business, every company is aimed to progress and to thrive. Each and every established enterprise is expected to be successful and profitable. Every thriving businessman will tell you that the guarantee of success is high-quality staff recruitment and the proper management in business. Great management is the basis of the company future.

Cooper Pharmaceuticals, Inc. was a major company that had a good reputation and could boast highly skilled employees. Having analyzed the supervising methods that were implemented at the enterprise, we can say that such a success was not surprising. The proper supervision is the keystone to profitable business. The staff is the basis of any enterprise, its essential factor. People that deal with customers, and at CPI these were detailers, are responsible for the development of the company as these are the clients who make the profit of your business. Due to them companies are worthwhile to exist, therefore, it is evident that the way the customers are treated influences your business. Meanwhile the main role of a manager is to guide the staff and it is evident that at CPI this function was performed well. Read more…

Stan Case Study

Stan Case Study

Therapy with Stan
In order to develop appropriate therapeutic intervention in Stan’s case, it is necessary to integrate four theoretical perspectives into the counseling program: Adlerian therapy, Glasser’s choice theory, Rogerian approach and existential therapy. The combination of those four theories will have adequate impact on Stan, who seems to have a really low self esteem due to the impression he has made of himself in his early childhood, when he was treated by his parents in such a way that made him feel inferior. By careful analysis of the perspectives outlined, we will be able to derive adequate strategies to be used in the therapeutic sessions with Stan.

“Significance means overcoming inferiority and striving for perfection or superiority”. (Corey, 2005) This striving helps one develop individuality. I also feel behavior in itself has a purpose and is goal-oriented. Although basic goals are set forth by our parents at an early age, it is during the time of adolescences that we start to narrow these goals for ourselves. As we start to make decisions for ourselves, we will narrow these goals to fit what we want out of life. In the case with Stan, it will be useful to structure the six sessions in such a way that he gradually feels himself just as normal as everyone else is, so that his feeling of inferiority is terminated. We will need to convenience Stan that his success depends solely on himself; by clear vision of possible future success, Stan will get rid of his inferiority complex. Technically, in order to make Stan feel successful, we will need to capitalize on his strengths and achievements, no matter how scarce they are.

Adlerians believe that this path to reach these goals is very important. If problems are encountered in trying to reach the goals, it can cause maladjustment and psychosocial problems. The term fictional finalism refers to an imagined central goal that guides a person’s behavior (Corey, 2005). For instance, setting goals for doing well on exams in a particular class may help achieve the bigger goal of graduating and getting a degree. Therefore behavior is defined in the contexts as we try to reach the goals whether small or big. One of the most important concepts I find useful for Stan in Adlerian therapy is the term lifestyle. Lifestyle refers to an individual’s basic orientation to life, or one’s personality, and includes the themes that characterize the person’s existence (Corey, 2005). Read more…

Texaco Discrimination Case Study

Texaco Discrimination Case Study

The racial discrimination lawsuit filed against Texaco in the mid-1990’s, signaled the coming of age for the advancement of colored people and minorities. The case centered on a class-action suit filed, preliminarily by a few employees, but later was joined by approximately 1400 other employees. The facts have been presented were based on the testimony of some of the employees who felt they were discriminated against. Several experts were brought in to ascertain whether the facts were true. Several employees had stated that they were passed-up for promotion by their white counterparts. The claim was made that in many situations, Texaco did not advance minorities, women, blacks and other employees because it preferred its white male employees instead. There were pay gaps in positions of the same nature between the white male employees and others. Moreover, it was claimed that the percentage of upper management comprised of minorities and women was minimal compared to white males. The facts were collected by experts who were working for the government, who at the time had a strict policy of actively improving equality in the workplace. At the same time, civil rights groups such as the NAACP were pushing the government and the courts into bringing light onto the situation with Texaco and to act swiftly to resolve the issue in favor of the plaintiffs. Some facts, however, were not seriously considered as to why non-white employees were passed-over for promotion, had lesser salaries, and were underrepresented in the upper echelons of upper management. For instance, the issue of work experience with Texaco and with other corporations in the related field; qualifications, level of higher education, technical knowledge, the ability to work in a high-pressure environment with other employees, and the motivation to better themselves professionally as well as the working environment around them. It also came about that a secret recording surfaced, where Texaco executives allegedly used racial slurs against the plaintiffs in the case. Moreover, allegations surfaced that, when learning about the recording, the executives attempted to have the evidence destroyed. (Jet Magazine, 1996) Read more…

Russia Case Study

Case Study on Russia

1. Introduction
In this paper I am going to present my research results regarding development of Russian economy from Stalin times till present moment. I will cover the following periods: Stalin’s industrialization, Khrushchev’s agricultural reforms, Brezhnev’s stagnation, Gorbachev’s crisis, market reforms of Yeltsin, Putin’s economic growth and finally contemporary Medvedev’s recession.

In the second part of my paper I will analyze the general features of the North Eastern Eurasia climate. And in the final part of the paper I am going to describe comparatively features of the climate and life forms in tundra, taiga and step.

2. From Stalin to Medvedev
2.1 Stalin’s industrialization
It is impossible to underestimate Stalin’s impact on the economy of the Soviet Union. People, who presented different political parties interpret and analyze his action from different sides. During his government, he conducted a series of economic improvements, industrialization, which raised economy of the country to previously unknown heights. He held agricultural reforms, decreased the level of criminality, and under his government the Great Patriotic War was won. On the other hand, millions of common people were called “public enemies”, sent to disciplinary camps, hundreds of thousands were physically wiped out, and tortures thrived.

In the middle of 1920s Stalin claimed that industrialization was the only way of socialistic development of the society and the economy of the country. Read more…

Seanav Corporation Case Study

Case Study on Seanav Corporation

1) What market segment will the company be targeting? Why?
The company most probably works mainly with the other businesses in the industry of marine navigation, governmental organizations, and scientific institutions. The list of the clients presented on the company’s webpage includes Bedford Institute of Oceanography, The United States Navy, and Ocean Climate Research Division. The company is producing quite sophisticated scientific equipment and obviously targets only professionals in the marine navigation.

2) What promotion will be used i.e. using minimum dollars to get maximum effect?
As it was written in the previous question, the company targets only professionals, consequently all the promotion efforts should be directed toward this target group. In business to business marketing quite effective is participating in professional conferences, attending fairs and various international expositions devoted to oceanography and navigation. Seanav should also consider PR and print advertisements in the specific journals related to the oceanography and marine navigation.

3) SWOT analysis

  • Over 20 years in business, 17 years in oceanography
  • Established contacts and partners
  • Technological expertise
  • Long-term relations with the customers Read more…

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