Archive for April, 2011

SEAT Case Study

SEAT Case Study

The purpose of this report is to analyse and critizise, SEAT’s situation in 1982, and consider strategic alternatives available to them at that time. In particular I am going to look at their Econosport concept and their move into the Foreign Market, including their breakthrough into the French Market.

As this is a report based on a case study most information will involve secondary research, however it will be backed up by, analytical tools of marketing.

SEAT was formed in 1950 as a joint venture between the Spanish Government and Instituto Nacional de Industria. SEAT operated as an independent company producing cars under licence to Fiat. This agreement allowed SEAT to enter the market at significantly reduced set up costs, which in turn reduced their level of risk. However, there were limitations to this agreement, SEAT did not acquire the required skills either in design nor management to take them beyond their agreement with Fiat. Their structure was unwieldy and it was not long before Fiat pulled the plug and SEAT found themselves in an extremely vulnerable situation. This spelt disaster for SEAT as the future welfare of the company depended on them identifying a strategy for survival. Read more…

Case Study Analysis

Case Study Analysis Essay

Define the problems that appear in this case study:
In this particular case, there is one major problem and all other problems seemed to have stemmed off of this one. The staff at Faith Community Hospital seems to have gone off course and have misguided actions with severe consequences. A statement made by the media stated “medical errors cause tens of thousands of deaths each year, close to 100,000 in hospitals alone.”

This is true at Faith Community because of the actions listed below:
-Staff members refusing to provide certain services.
-Patients refusing to take certain medical services.
-DNR’s initiated without written orders and not initiated with written orders.
-Pharmacists filling uninsured prescriptions by accepting payment in installments.
-Treating patients pro-bono unauthorized.
-Refusing to serve patients unless they confirm insurance coverage first.
-Ordering fruitless exams for the terminally ill. Read more…

Fiffie International Case Study

Case Study on Fiffie International

1. Introduction
Figgie International
Figgie International began in 1963 when Harry Figgie acquired dozens of small companies and merged them. By 1989, the company consisted of 36 divisions offering dozens of various products. The company once generated $1.31 billion annual revenues, and about $63 million profits for its shareholders. However, the company ended up bankrupt by 1994. This report will identify the problems in the company and suggest ways in which the failure could have prevented.

2. General Management Issue
2.1 Organizational Cultural And Management Style
2.1.1 No Clear Plan
The company should have had a clear plan which guided the division to direct improvement and work practices. However, at Scott Aviation, manufacturer of emergency oxygen masks, there were once 20 projects being run simultaneously. The project’s goal often clashed with another’s. It was also hard to allocate human resources to handle those projects as it took a great deal of time to meet with consultant, to install and test the system. As the result, Dick DeLisle, the director of operations at Scott Aviation, needed to work more than 12 hours a day, seven days a week. Besides, there was no clear goal for what the employees should do or what they need to achieve. There were no clear definition of the term “world class” and the employees did not know how to get to that stage.

2.1.2 Centralized Decision-Making
In Figgie International, only Harry and his son made decisions. Employees were assigned tasks but they were not given control over their tasks. For instance, Dick was responsible for the output at his division, which means he needed to be given authority to make sure the production process ran smoothly. However, his operations were greatly disrupted by the doctor’s plan which was implemented merely by the consultants, Dick had no control over the decisions. It is understandable that employees would be very frustrated and perhaps not work as effectively when this happened. Read more…

Case Study on the Hilton

Case Study on the Hilton

Hilton segmentation strategies:
One should start by saying that Hilton currently is one of the largest global hotel and entertainment companies. Hilton has presence in over 50 different countries and is well known for its Hilton hotels. In order to diversify its business activities and benefit from growing gambling and entertainment business, Hilton engaged in gambling business and opened several hotels in Nevada (Las Vegas and Reno) let alone in other states. In order to succeed in the new market, Hilton needs to properly assess the segmentation and positioning strategy for Hilton as one will find out later in the paper.

Segmentation is the process of dividing the desired market into groups based upon important consumer characteristics attributable to the given market. In other words, a reasonable marketer in order not to spread resources too thin by randomly searching clients for their goods/services should divide customers into several groups and focus on the groups to market the goods/services to.

The advantages of segmentation strategy over general appeal strategy in my personal opinion are the following: The individual customer needs are better met, New Ideas are promoted, Winsome marketing mix strategy is developed, Efficient allocation of corporate resources based upon attractiveness of individual segments.

The Market segmentation for any product as well as Hilton gambling can be done based on the following characteristics as seen later in the essay.

Geographic. This strategy focuses on local preferences, nature, and geographic location. For instance if in the marketer found out that in the South or West, where the majority of the USA elderly goes to retire, then the Hilton starts to present services for exactly that group namely recreational hotels and gambling for the elderly.

Demographic. This strategy speaks about personal characteristics of age, gender, income, affiliations, etc. In other words, young kids that no chance of getting on to use Hilton gambling facilities compared to adults, thus Hilton focuses on delivering the message through mass media to the target group. Read more…

Case Study on Healthcare

Case Study on Healthcare

As a member of a dominantly ethnocentric American culture, it is easy to never ponder on the validity of non-scientific based or “factual” healthcare diagnoses and practices. However, American or western medicinal techniques are equally as inflected with cultural biases as systems more seemingly exotic or spiritually based. If this were not the case, hospital and medical care professional’s web sites would not contain links to policies on cultural, spiritual and religious sensitivity or information pages on American ethnocentrism in healthcare. A basic anthropological understanding of cross-cultural differences is evidently the frame for the provision of healthcare to patients who belong to non-dominant cultures. Religion and spiritual beliefs play a vastly important role in beliefs concerning truths and non-truths in healthcare across the world. In this paper I will be looking at several different case studies looking at Hmong, Brazilian, Japanese, American and Native American cultural beliefs in healthcare.

In North East Brazil in a village called Alto do Cruzeiro, babies die of a phenomena that is virtually unthinkable in wealthy western nations. The babies are dying of selective maternal neglect. However, this is not as straight forward as infanticide. It is far more complex and supported by cultural back-ups that have been created out of desperate necessity. Nancy Sheper-Hughes, an anthropology professor at the University of California at Berkeley did revealed heart-wrenching truths about infant mortality in the disease ridden and poverty-stricken region of N.E. Brazil. Her case study was focused on Alto do Cruzeiro where she looked at the overwhelming rate of infant mortality and investigated the consequent affect of these deaths on the culture. Due to the difficulty Sheper-Hughes had in finding out the number of infant deaths that occurred in the past year, many questions arose. When asking a producer of pauper coffins how many infant coffins he made the previous year, he frankly responded that he did not keep track because nobody cares. This kind of casual attitude, an attitude that exudes normalcy to the huge death tolls, is a cultural condition, an escape hatch created as a coping mechanism for something so terrible. This information helps to explain the truths that the mothers of Alto stand by; a child “ill-fated for life [is] better off dead” (Sheper-Hughes). How does such a truth come to exist? If the chances of a baby dying are greater than its surviving, maternal love cannot begin with the deliverance of the newborn. The birth of a newborn is hardly a time of rejoicing (Sheper-Hughes). Read more…