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Archive for March, 2012

Seanav Corporation Case Study

Case Study on Seanav Corporation

1) What market segment will the company be targeting? Why?
The company most probably works mainly with the other businesses in the industry of marine navigation, governmental organizations, and scientific institutions. The list of the clients presented on the company’s webpage includes Bedford Institute of Oceanography, The United States Navy, and Ocean Climate Research Division. The company is producing quite sophisticated scientific equipment and obviously targets only professionals in the marine navigation.

2) What promotion will be used i.e. using minimum dollars to get maximum effect?
As it was written in the previous question, the company targets only professionals, consequently all the promotion efforts should be directed toward this target group. In business to business marketing quite effective is participating in professional conferences, attending fairs and various international expositions devoted to oceanography and navigation. Seanav should also consider PR and print advertisements in the specific journals related to the oceanography and marine navigation.

3) SWOT analysis
Strengths:

  • Over 20 years in business, 17 years in oceanography
  • Established contacts and partners
  • Technological expertise
  • Long-term relations with the customers Read more…
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Case Study on Barclays Bank

Case Study on Barclays Bank

Introduction
This case study paper will analyze the economics of Barclays, one of the largest financial providers in the UK and in the world. It will also use Barclay’s example to illustrate the peculiarities of banking industry functioning.

Overview of the Business
Barclays is an international financial services provider operating in more than 50 countries and serving more than 42 million customers worldwide. It engages in commercial banking, investment banking, wealth management and asset management. Its commercial banking arm offers services to British and international customers, including current accounts, savings accounts, mortgages, insurance, credit cards and consumer loans. It has a majority stake in Absa, a major South African bank. It has recently acquired Russia’s Expobank and announced its intention to buy Indonesia’s Akita.

Barclays’ investment banking and investment management business cluster consists of Barclays Capital, Barclays Wealth and Barclays Global Investors. Barclays Capital is an investment bank that also offers consultancy, financing and risk management services. Barclays Wealth provides private banking, asset management, stockbroking, offshore banking, wealth structuring and financial planning services. Barclays Global Investors is one of the world’s largest asset managers and providers of investment management products and services.

Barclays’ net income amounted to £23,000 million in 2007, up from £17,333 two years earlier. Earnings per share constituted 68.9p, and return on equity was 20.3%. However, the results for the first half of 2008 were disappointing, profits being 33% down. While insignificant growth was delivered by Barclays’ commercial banking division, Barclays Capital profits fell 68%, and Barclays Global Investors profits were 32% less than in the second half of 2007. Read more…

The Body Shop Case Study

The Body Shop Case Study

Introduction
For people who live in different countries all over the world the words “the body shop” came to have a special meaning. Today, when one mentions going into one, it is very rare that the counterpart would not know what kind of body shop is mentioned. This is because the words “the body shop” today represent one of the largest cosmetic firms in the world The Body Shop that was founded in 1970 in England. In the following paper I would like to talk about the mentioned above brand. My paper will mainly focus on analyzing the reasons of raid growth and sudden decline of the brand. Additionally, the paper will discuss The Body Shop brand positioning and evaluate the company’s market targets and the actions TBS (The Body Shop) took to reposition the brand.

Brief History
In order to make the paper more thorough and easy for the reader to understand I would like to start it off with a brief insight into the history of The Body Shop. Read more…

Case Study on Leadership Styles

Case Study on Leadership Styles

1. Devon seems for me to have task-oriented or transactional leadership style. His opinion about being a leader is that the one who is successful should be able to exert power. The transactional leader is provided with the power for particular task performance, as well as for the reward and punishment of his subordinates. And Devon considers that leadership constitutes predominantly actions the person takes with his employees. For him it is everything about appropriate punishment and reward. He insists on making the job and tasks of the employees less complicated and challenging by assigning them exact amount of those with definite instructions, and then just ensures that his subordinates possess adequate resource base for task fulfillment. It is how transactional leader acts- he leads the group of people by setting particular goals to it to accomplish, and then possess enough power for evaluation, correction and training of the employees when the expected goals are not reached and rewarding them in the opposite case(Burns, 1978). Devon can be called to some extent a servant leader as well (Greenleaf, 1977), as this kind of leader facilitates objective accomplishment by providing team with all necessary resources so that it be productive. As a task-oriented leader, Devon would focus on the specific tasks and job that should be done assigned to each employee to reach some goal. This leadership type presumes close supervision of the team to ensure that all expected results are achieved. Devon also insists that his key feature is being a leader who is guided with the sense of fairness, and he would reward and punish justly, as well as he also claims that his employees would perform on the high levels and be satisfied with their jobs. Read more…