Case Study on Illy Cafe
Value Creation through Responsible Supplier Relationship
Introduction describes company and the goal of the paper
Illy Caffe is one of the ten best companies in the coffee industry in Europe. It was founded in 1933 by Francesco Illy, and in 1994 was given over to Andrea Illy. Since its formation, Illy Caffe’s main goal was to deliver the best quality coffee to its customers. The company was careful when choosing its suppliers and always made sure it receives the best quality coffee beans. However, after the last CEO has joined the company in 1994, Illy Caffe decided to change its strategy and to become more responsible in the area of its business. The circumstances, which the coffee industry appeared to be under in 1989, was the first step toward the strategic changes made in some companies, like Illy Caffe. Now, Illy Caffe buys highest-quality Arabica beans directly from Brazil, Central America, India, and Africa. The company has restructured its supply chain completely, and has brought many innovations into the coffee industry in Brazil, making it the exporter of the best-quality coffee beans grower and producer in the world. The following paper aims at analyzing the changes made in Illy Caffe in 1989 and identifying the key issues and their potential solutions in the company’s new strategy.
Changes in Illy Caffe’s supply chain describes the strategy and its benefits Read more…