How to Write a Good Case Study

If you were assigned to perform a case study of the certain event but you do not have a previous experience in this field, than this article may be useful and helpful. If you try to search for “how to write a case study” in Google you will get hundreds of web-sites that provide with step-by-step guides for writing a case study. In our article we are going to present some general rules and useful tips for college students.

Case study writing is kind of research and analytic paper in one. First of all be ready to do a good research on your topic, you can not write and furthermore do analytical work unless you have enough information. When you are done with learning your topic we would advise you to spend some time and think of a good title. Ask yourself what has been the most interesting for you to know or what has surprised you while reading. Find a way to link your title with this fact but keep an intrigue. On this step all you have to do is to grab a reader’s attention. When you ask a question “how to write a good case study?” start with asking yourself what would you like to know about this topic if you were a reader and what would be interesting to you?

Maytag Case Study

Executive Summary
The Maytag Company was created in 1909 because F.L. Maytag had found a niche in the market by producing washing machines. They were extremely successful and held 40-50% of the market share throughout the 1920’s and 30’s. F.L. Maytag had created a product that was known for its quality and was a product that targeted the high-end consumer. Maytag continued to enjoy market leadership, market share growth, and profits until they tried to expand globally in 1988.

Expanding globally seems to be the root cause of Maytag’s problems they are currently facing. They seemed to have leapt into the global market and due to their losses they were not prepared to enter this market.

Upon realizing this Maytag took on a retrenchment strategy that caused them to fall behind their competition in the North American market and allowed their main competitors to have an advantage over them because they had been focusing on the North American market while Maytag was focusing on global operations.

Basic Analysis
Weaknesses/Threats
– Maytag had three CEO’s in only a five-year span. This created changes in the company’s strategies and they had to spend a significant amount of time reversing the implementation of projects started by Ward.